Who's new in the next-gen cooling zoo?

In the evolving landscape of data center technology, the demand for efficient and sustainable cooling solutions continues to grow. With the emergence of GenAI infrastructure and its increased computational demands and heat generation, the need for innovative cooling techniques has become more pronounced.

With looming regulation, both on data center sustainability and AI in general, I wanted to give an early 2024 summary of all the movement in the advanced cooling technology space.

By way of refresher, a quick recap...


Addressing the Heat Challenge of GenAI Infrastructure

Data centers play a crucial role in modern computing, powering a wide array of services, including cloud computing and artificial intelligence applications. However, the rising complexity and scale of computational workloads have led to significant challenges in managing heat within these facilities.

Traditional cooling methods, such as air conditioning, are proving inadequate for addressing the heat generated by GenAI infrastructure. Consequently, the industry is exploring next-generation cooling solutions to improve efficiency, reduce energy consumption, and enhance environmental sustainability.


Next-Gen Cooling Techniques

Next-gen cooling techniques represent a shift towards more efficient and effective cooling methods. These approaches leverage advanced technologies to improve heat dissipation and thermal management within data center environments.


  1. Immersion Cooling: Immersion cooling involves submerging servers in dielectric fluids to dissipate heat more effectively than traditional air-cooling methods. This technique offers potential energy savings and environmental benefits by eliminating the need for conventional air conditioning systems.

  2. Direct Liquid Cooling: Direct liquid cooling systems circulate coolant directly through server components to regulate temperatures and improve cooling efficiency. By minimizing thermal resistance and optimizing heat transfer, these systems enable higher computing densities without compromising reliability.


Is 2024 the year next-gen becomes this-gen?

Like I opined in previous articles;

this year (2024) is the year liquid cooling goes mainstream, and boy are we seeing that play out, and...it's only the second week of February.

Even NVIDIA themselves have a liquid cooled reference design for their new GH200 superchip that pulled 1kW (1000W) - One Giant Superchip for LLMs, Recommenders, and GNNs: Introducing NVIDIA GH200 NVL32 | NVIDIA Technical Blog

Data Center Operators

Capital Markets

Cloud Service Providers

Microsoft came out at Ignite in November 2023 with their own custom AI silicon, with a sidekick rack for liquid cooling - MS Ignite 2023 (Silicon edition) | LinkedIn

Meta is building a $800 million data center in Indiana including liquid-cooled hardware - Meta To Build $800M AI-Focused Data Center in Indiana | Data Center Knowledge | News and analysis for the data center industry

OEMs


As organizations consider adopting next-gen cooling solutions, they must carefully evaluate factors such as cost, scalability, and environmental sustainability. With many Fortune 1000 companies committed to reducing their carbon footprint, many are at major risk, and going in the opposite direction as they buy, rent and use GenAI services, given they are cooled by air, and significant energy is wasted.

Wrapping Up

The evolution of data center cooling represents a significant opportunity to enhance the efficiency and sustainability of computing infrastructure. By embracing next-gen cooling solutions, organizations can improve performance, reduce operating costs, and minimize environmental impact.

As we navigate the complexities of modern computing, the adoption of innovative cooling techniques will play a crucial role in shaping the future of data centers. By leveraging technology and sustainability principles, we can build resilient and efficient infrastructure to support the transformative potential of GenAI applications.

I'll likely update this article as new deployments and developments take place in the industry, hot off the presses (in more ways than one).

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